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Social Media

Social Media Strategist

  • Surat, Gujarat
  • Full-time
  • Hybrid
  • Min 1 year
Apply for this role Posted 2 hr ago

We're looking for a Social Media Strategist who can turn scrolls into strategy - building content that grows real brands across Instagram, Facebook, and LinkedIn. If you think in campaigns, not one-of

You'll own the social presence for a portfolio of our clients — deciding what gets posted, why, and how it ladders up to actual business goals. This isn't a "post and pray" seat. You'll set the direction, brief our design and video team, and be accountable for growth, engagement, and consistency. You'll work shoulder-to-shoulder with our ads and content teams so organic and paid pull in the same direction.

What you'll do

  • Build monthly content calendars for multiple client accounts, mapped to each brand's goals
  • Develop platform-specific strategies (Instagram, Facebook, LinkedIn, YouTube Shorts)
  • Write briefs for graphic designers and video editors and guide creative direction
  • Write or oversee captions, hooks, and hashtags
  • Track performance (reach, engagement, follower growth, saves/shares) and report to clients
  • Spot trends and formats early and turn them into content ideas
  • Coordinate posting schedules and community engagement

What we're looking for

  • Minimum 1 year managing social media for brands or clients (agency experience a plus)
  • Accounts or a portfolio you can point to and say "I grew this"
  • Strong grasp of Instagram, Facebook, and LinkedIn - organic growth, not just scheduling posts
  • Ability to think in calendars and campaigns
  • Comfort briefing creatives and giving clear, useful feedback
  • Fluent written English (Hindi/Gujarati a plus for local brands)

Nice to have

  • Experience with Meta Business Suite, Buffer/Later, or similar scheduling tools
  • Basic understanding of paid social so organic and ads work together
  • Solid copywriting instincts
  • Familiarity with analytics and reporting tools

Skills

Content strategy · Calendar planning · Copywriting · Trend spotting · Creative briefing · Analytics & reporting · Client communication

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