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Performance Marketing

Ads Specialist / Ads Manager

  • Surat, Gujarat
  • Full-time
  • Hybrid
  • Min 1 year
Apply for this role Posted 2 hr ago

We need an Ads Specialist who lives and breathes performance - running Meta and Google campaigns that actually move leads and ROAS, not just spend budget. If you can look at a campaign and instantly k

You'll plan, launch, and optimize paid campaigns across Meta and Google for our clients — owning budgets, targeting, creative testing, and the numbers that matter. You'll work with our strategy and creative teams to make sure the offer, the creative, and the audience all line up. This is a hands-on, numbers-accountable role.

What you'll do

  • Set up and manage Meta (Facebook/Instagram) and Google Ads campaigns end to end
  • Own budgets, bidding, targeting, and audience building across client accounts
  • Plan and run creative and copy A/B tests
  • Monitor and optimize for CPL, ROAS, CTR, and conversions
  • Build reports and translate the numbers into clear next actions for clients
  • Manage retargeting funnels and audience warming
  • Coordinate with designers/editors on ad creative and with strategists on offers
  • Keep accounts healthy - pixels, conversion tracking, policy compliance

What we're looking for

  • Minimum 1 year hands-on running paid campaigns (Meta and/or Google)
  • Results you can walk me through - accounts, budgets managed, outcomes delivered
  • Solid understanding of the full funnel: cold, warm, retargeting
  • Comfort with numbers, dashboards, and optimization calls
  • Ability to manage multiple client accounts without dropping the ball

Nice to have

  • Google Ads or Meta Blueprint certifications
  • Experience with conversion tracking (GA4, Meta Pixel, Google Tag Manager)
  • Understanding of the difference between lead-gen and e-commerce campaigns
  • Enough creative sense to brief and judge ad creative

Skills

Meta Ads Manager · Google Ads · Budget & bid management · A/B testing · Conversion tracking · Funnel strategy · Reporting

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